Scroll down

1 day

3 stages

30 speakers

350 attendees

SaaS Movement is a conference packed with content on how to launch global SaaS projects from central Europe. Skilled european SaaS builders from Algolia, ChartMogul or ProductBoard will meet in September in Brno, Czechia. This time we are gonna bring even more insightful SaaS content focused on marketing, product and sales.

What to expect?

Take a look at last year

Last year Michal Pastier from Exponea rocked the stage along with guys (and girls!) from Avast, CDN77 or ROI Hunter. Amazing speakers shared the best know-how the central European SaaS scene has to offer. You can watch last year’s presentations by the way.


European SaaS builders meet in Brno

We have put together a list of the best SaaS entrepreneurs Czechia and Slovakia has to offer. But this year we went even further and confirmed foreign speakers who work in some of the fastest growing European SaaS companies. Lot of them will fly in to Brno just for SaaS Movement.

Andrus Purde, ex-Head of marketing, Pipedrive

A useful no-BS marketing framework for early stage companies

One thing that doesn’t hold you back in startup marketing is the lack of options for models, frameworks and opinions on what to spend one’s time on. There’s Dave McClure’s AARRR model. The Bullseye framework. The “Throw spaghetti on the wall and see what sticks” approach. The list goes on.

Andrus Purde, ex-Head of marketing

Adam Surak z Algolie

How Algolia got from zero to 300 employees in 5 years

Adam is leading a team of 13 people making sure Algolia's complex infrastructure runs as smooth as possible. Flying in all the way from Paris, he will talk about meteoric rise of Algolia as one of the hottest startups in Europe with VC investments reaching $74M. Adam started there as employee no. 8. In second part of his presentation, he will say a few words about how his team is managing infrastructure, network and security in Agolia.

Adam Surak, Director of Infrastructure


Exponea journey and its transformation as it continues to grow

To be announced.

Peter Jakus, Head of Exponea Academy & Analytics consultant

Radek Hudak, CMO Shoptet

How we do community marketing in Shoptet, the way to Mordor and back again

The net is full of these terms. Customer focus design, influence marketing, brand ambassadors, and other terms that only describe that the company should take care of their customers. Let's look at how we care about customers in Shoptet.

Radek Hudak, CMO


How to prioritize development when working on a new product

Martin is a product manager responsible for protection products in Avast. He currently works on a new hardware/software product which is going to be launched in the summer of 2019. 50+ people at Avast works on this project for more than 12 months. Martin will share how they gather user feedback, prioritize features on the product roadmap, how they coordinate across teams on such a large scale project and how funny is to sell hardware.

Martin Zima, Senior product manager

Topic - to be announced

To be announced.

Michael Stencl, Head of BI

Veronika Miňovská, Sales & Marketing Director, PPC specialist

Product SaaS targeting in Google Display Network

The target for SaaS products is often relatively specific, and it is difficult for Google display to target it and not to burn a lots of money. We'll show you which types of targeting for SaaS make the most sense, and Veroinka will tell you a few "hacks" that maybe you or your PPC agency did not think about.

Veronika Miňovská, Sales & Marketing Director, PPC specialist

Veronika Miňovská
Lukáš Konarovský, Doer, Fakturoid

Transition to “Fakturoid 2.0”: lessons learned

Lukas built one of the most popular invoicing apps in Czech Republic. Fakturoid is a love brand and a true embodiment of a lean startup with its team of only 8 people. Lukas will share his experience with transition to "Fakturoid 2.0”. A smooth product update from a customer standpoint kept the Fakturoid team busy for a year and a half. Lukas will shed some light on what exactly they worked on and if everything went as planned.

Lukáš Konarovský, Doer

Ingmar Zahorsky, VP of Customer Success, Chartmogul

How to build a customer success team in a SaaS startup

Ingmar is coming from Berlin to talk about customer success. He has built a customer success team from scratch in Chartmogul, an analytics platform for subscription business with $4M investment. Ingmar’s approach is having a cross-department customer success, where every team in the company is involved. He will also reveal details about Chartmogul’s recent transition to fully remote company, having 35 employees all over the globe.

Ingmar Zahorsky, VP of Customer Success

Celia Curbelo, Product owner, Cleverbridge

How to manage product development and remote teams

Celia is responsible for two product teams in Cleverbridge with 10 people in each one. She will reveal how she is using OKR methodology to run the teams, create product roadmaps and evaluate what features to develop. While she's based in Germany, one of her teams is located in Ukraine. So she will also share experience on managing a remote team and challenges she encountered while doing so.

Celia Curbelo, Product owner

Michal Pecánek, Marketing Manager

Less familiar SaaS marketing tactics

We'll show you a few marketing tactics for SaaS businesses that are either not written or not available in smaller markets. Tips and experience across both organic and paid channels that you can get even more out of your SaaS potential.

Michal Pecánek, Marketing Manager

Pavel Safarik, Product Leader, ROI Hunter

Topic - to be announced

Pavel full of ideas, leads the development of ROI Hunter, participates in strategic planning and oversees partner agencies.

Pavel Safarik, Product Leader

ROI Hunter
Ondra Sedlacek, CEO & cofounder, Satismeter

Acquisition strategy based on integration

Satismeter has earned up to 70% of US customers through integration and partnership building. Ondra will tell us how to get support for Intercom and Segment, and how to identify which integrations are good to focus on and how to prioritize them. He will also talk about their international lean team and what they are focusing on when creating the first global SaaS startup in Prague.

Ondra Sedlacek, CEO & cofounder

Ondrej Machek, Product leader, Smartlook

How to migrate infrastructure to AWS and don’t go broke

Ondra is in charge of product in Smartlook, managing an inhouse team of 12 developers and designers. Having previous experience from Silicon Valley, he migrated production infrastructure of Smartlook to AWS in 3 months. Ondra is going to reveal how he build a cloud-ready Smartlook backend - infrastructure costs went up only 30 % compared to managed server hosting - while significantly improving scalability, uptime and decreasing maintenance work.

Ondrej Machek, Product leader


Making no little plans while staying small

Martin will talk about how he got hired out of over 750 applicants and got a job at a fast-growing US startup Baremetrics ($800k VC funding). He will share how they get things done in 8 person team and all the learnings from a journey of helping companies grow their business using subscription analytics.

Martin Rariga, Lead Product Designer

How to build a LinkedIn Content strategy from scratch if your CLTV is higher than 500€

Ricardo will talk about a unique approach to generate and nurture high quality leads on LinkedIn, without sending spammy messages or wasting ads that don't convert.

Ricardo Ghekiere, Founder

Go local: Localization as part of acquisition strategy

Tomas will show Avast approach to localization and translations. How do they decide which countries to localize? How does translated website and product impact conversions? Tomas will answer all that and more in his talk.

Tomas Janu, Director of Go Local strategy

Topic - to be announced

To be announced.

Lukas Mehnert, CMO

Topic - to be announced

To be announced.

Martin Soucek, CMO

Berlin startup & VC scene from view of a founder

To be announced.

Ondrej Kuchta, startup founder & engineer

More speakers will be announced.

Why should I buy a ticket

Discover SaaS, it’s taking over the world as one of the fastest growing industries

Listen to speakers from global SaaS companies you won’t easily meet elsewhere

Enjoy networking industry leaders and become a part of the local SaaS community


SaaS Movement is built by SaaS builders for SaaS builders. We worked hard on this.



Awesome companies who support local SaaS scene.

Media partners

What is included in your ticket

Mind-expanding coffee breaks and catering during all day

Afterparty in Moravian style with degustation of the best local wines

Inspirational venue on the campus of Mendel university

We use cookies to ensure comfortable web browsing. OK